Engaging the Public to understand virus genomes (variants)

We held a 2-day consultative meeting with our Media Advisory Group (MAG) on promoting public awareness in genome sequencing. The team shared valuable insights on how to develop engagement tools that can be used to build public understanding of genome sequencing and its impact on public health. The MAG also joined community members where we together watched and shared feedback on an animation video that aims at communicating genome sequencing to the public.

The Media Advisory Group is composed of both print and broadcast journalists, editors, social media influencers and a representation from professional bodies and the community. The group gives advise on the effective dissemination of our research knowledge.