A four day meeting convened by the Ministry of Health was held at Naivashato develop the National Malaria Communication Strategy 2016-2021. The strategy document provides directions to guide the development, implementation and monitoring of the communication and behavior change component of malaria control in line with the revised Kenya Malaria Strategy (KMS) 2009 – 2018. It provides a planning framework aimed at defining communication and behavior change objectives, the key strategic interventions, target groups, messages, channels and communication interventions at all levels. It revolves around increasing utilization of malaria control interventions by addressing strengthening of Advocacy, communication and social mobilization (ACSM) structure from the national to county levels.
The meeting took place on 24-27th May 2016. Steven Adala represented KEMRI – Wellcome Trust at the meeting and contributed to the development of the draft strategy document.